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Affiliate Marketing: Characteristics of Super Affiliates (Part 3 of 3)
from: David CooperIn part one of this article series on Super Affiliates we addressed the fact that Super Affiliates are Opt-In List Builders, they use Autoresponders to market to prospects over and over, and they use extensive Ad Tracking tools to manage their advertising campaigns. In part two we examined how Super affiliates use professionally written content, keyword marketing, market research, and traffic generation to achieve Super Affiliate Status.
In part 3 of this article series we will examine the final three characteristics of Super Affiliates.
Super Affiliates insure:
Customer Satisfaction
When dealing with affiliate programs, it's easy to forget the most important ingredient...the customer. After all, it's the owner of the affiliate product, service, or program who ultimately handles customer support.
If that's how you view this type of process - you drive the customer to the buy button and you're done - you're missing the whole point of conducting business online.
Just like the owner of the affiliate program, your main objective should be customer satisfaction. Why? Because a satisfied customer is a "lifetime" customer. Not just for the affiliate product, service, or program, but for YOU as well.
Super Affiliates are:
Super Salespersons
I know, I know. There are few people who actually LIKE to sell something. It's not the product, service, or program I'm referring to this time. It's your self!
That's right. Just like any other online business owner, you should seriously concentrate on building your own solid reputation. In other words, you need to "brand" yourself. In doing so, you'll be developing relationships that will endure for as long as you conduct business.
So even before you think about selling something online, think about how best to sell yourself. Trust me, it's the highest amount of leverage any super affiliate can possess.
Super Affiliates use:
Personal Product Recommendations
This might be last on the list but I can assure you, it's THE most important aspect of being a super affiliate. Basically, the rule is...
Don't even think about promoting ANY product, service, or program until you've personally used or tried it yourself.
Oh sure, you can easily fake it... write a glowing testimonial or recommendation based purely on the existing sales copy. Let me ask you this, what happens when a potential customer asks you specific questions about the benefit you personally received by using that product? At that point, you have two choices...
1. lie about the results you've achieved
2. admit that you've never used the product
Either way, you're putting you entire business reputation - your all-important credibility - at risk. No matter how much you might be tempted, don't do it. If the product is good enough for you to seriously promote, then it's definitely good enough for you to purchase outright yourself.
And there you have it... the primary characteristics that all super affiliates possess. Follow their lead and I guarantee that in no time at all you'll be experiencing a substantial increase in affiliate sales.
About the Author
David Cooper is the editor of the Affiliate Marketing Articles Newsletter. David specializes in helping people with their affiliate marketing efforts by offering real world tips and strategies. Download his FREE Affiliate Marketing Primer ebook at: http://www.affiliatemarketingarticles.com
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