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SEO -- The Tortoise or the Hare

from: By Vickie J Scanlon

Search Engine Optimization is one way in which you can get your
website in front of the search engines. But what do you need to
do in the Search Engine Optimization process? And is it worth
it? I will give a quick overview of some of the factors involved
and I'll let you determine for yourself if it is worth it.

KEYWORDS

First and foremost, search engines look for keywords and keyword
phases in which to index your webpages. So you must prepare each
page for the search engines. Thus, when you are writing copy for
your website, keep four or five keywords that you want to
emphasize for that webpage -- then weave the words into the copy.

However, don't blatantly use the keywords over and over again --
or as they say -- use keyword stuffing -- or the search engines
will penalize you for it. And, needless to say, your readers
will click away, if the flow of the copy is so obviously stuffed
with your keywords that it jeopardizes the quality of the copy.
Quality of copy first, keywords second.

META-TAGS

There are several meta-tags that the search engines look at. The
two most important are:

1. Title 2. Description

Both the Title and the Description Tags should have your most
relevant keywords. Now, the keywords meta-tags is not used by
Google, but the other search engines may utilize them. Are they
important? It really depends who you are talking too. Some say,
by putting the keywords into your webpage you are giving your
competitors the edge. Others, feel that if your competitors want
to know what keywords you are using they will find a way. (I'm
of the latter's thinking.)

LINKING

Linking is another important factor in Search Engine
Optimization. Without proper linking -- or establishing a
linking campaign -- your great site may not be found by the
search engines. You need to find ways in which to allow human
visitors, beside yourself, to find you.

INBOUND LINKS

Inbound links -- links pointing to your website is very good for
search engine rankings, and gives more ways for human visitors
to find your website.

How do you get inbound links? Write articles and place them on
article directories for ezine publishers, newsletter publishers,
or bloggers to pick up.

Blogs is another way in which you can get one-way links to your
site. Again, that same article you wrote for the article
directories can be put in your blog and then submitted to a Blog
Directory. Just do a search on Goggle for "Blog Directory" and
you should find enough to keep you busy.

OUTBOUND LINKS

An outbound link is a url that you have on your site that points
to another website. An outbound link on your site means that you
feel the link has quality content for your readers -- and you
are redirecting them to it from your site.

So, what does outbound linking offer you? You can see what an
outbound link can do for another website, right? Well, by
carefully linking to other sites-- relevant sites -- you can
increase your own relevancy.

So be careful who you link too -- because outbound links figures
into the entire ranking algorithm process -- or restated -- your
page ranking.

To conclude, this overview is just the tip of the iceberg when
it comes to SEO. It's not an easy task, and it is
time-comsuming. Will you see a quick return moneywise. No, but
SEO will eventually give you the money you seek, as well as,
offer you longevity. And isn't that what you want--longevity? I
know I sure do. I would rather be the tortoise, and not the hare
-- and slowly, but methodically move in the direction of my
dream of a home career. If you take the wrong shortcuts, you can
lose your dream and your home career. So, is SEO worth it? I
think so. How about you.

About the author:

Vickie J Scanlon has a BBA degree in Administrative Management
and Marketing. Visit her site at:
http://www.myaffiliateplace.biz for free tools, articles related
to affiliate marketing, ebooks, how to info, affiliate
opportunities - all aimed toward the affiliate marketer and the
marketing process.

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