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Introduction to SEO: What is SEO?
from: Otilia OtlacanTough question, "What is SEO?". As with pretty much all
internet-related terms, concepts and notions, that of "SEO" does
not have a unique definition and it is a blurry concept in most
people's mind. Still, what is SEO? Since there is no ultimate,
fully comprehensible definition for "SEO", the only way to go is
to take a look at several definitions and try to merge them in
order to have the right perspective.
Wikipedia : "Search engine optimization (SEO) is a set of
methodologies aimed at improving the visibility of a website in
search engine listings. The term also refers to an industry of
consultants that carry out optimization projects on behalf of
client sites."
Fakezilla : "The changes that are made to the content and code
of a web site in order to increase its rankings in the results
pages of search engines and directories. These changes may
involve rewriting body copy, altering Title or Meta tags,
removal of Frames or Flash content, and the seeking of incoming
links."
The Web Search Workshop : "The term used to describe the
marketing technique of preparing a website to enhance its
chances of being ranked in the top results of a search engine
once a relevant search is undertaken. A number of factors are
important when optimizing a website, including the content and
structure of the website's copy and page layout, the HTML
meta-tags and the submission process."
6am Media : "The process of improving web pages so that it ranks
higher in search engine for targeted keywords with the ultimate
goal of generating more revenue from the web site. There are
many SEO techniques. In general, these techniques can be
categorized as On-Page Optimization, On-Site Optimization, and
Off-Site Optimization. There are also two schools of SEO: white
hat SEO and black hat SEO. White hat SEOs are those that play by
the rule (actually guidelines provided by search engines). Black
hat SEOs are those that push the limit of SEOs and employ some
questionable or prohibited techniques (according to the
guidelines). These black hat SEO techniques are also commonly
known as spam."
Website NOVA : "acronym for search engine optimization. This is
the process of making a website 'search-engine-friendly. Search
engine optimization is primarily used to increase rankings in
SERPs, and effective SEO can increase the potential of your
website and bring in more traffic."
Thousands more definitions are available, almost as many "SEO
guru's" you will find online ("The Guru Problem" is actually the
title of another article to be published soon). As you can see,
no definition is like another, but they all tend to converge to
a certain common understanding.
There are numerous techniques and tools used to achieve SEO
goals, and they should NOT be included within a definition.
Since it is not correct to define a concept through its tools,
here is a definition I have come up with after long
deliberations. The suggestion is to define SEO as follows:
SEO = abbreviation for "Search Engine Optimization", the process
of optimizing and tuning a web site and gaining online awareness
for it, in order to deliver targeted visitors and ensure high
conversion rates.
When done correctly, SEO activities must: - make search engines
crawl the site; - make search engines index the site; - ensure a
high ranking among SERPs (Search Engine Results Pages) for given
keywords; - achieve a high page rank; - drive targeted traffic;
- achieve high conversion rates among the site's visitors.
Since nothing is definitive and ultimate in the world of SEO,
I'd like to receive your feedback and comments:
www.TeaWithEdge.com is a way to contact me and speak up about
your Marketing concerns.
About the author:
Otilia is an e-Marketing expert. She owns
MarketingWHO, and her current SEO clients are
Articles and Resources - TeaWithEdge and
Denver Real Estate.
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