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Web Promotion - SEO Strategy
from: Johnny MayerWhat's it like to work for a world class SEO? What secrets could
you glean on website promotion? The SEO business is sexy,
exciting and challenging. While most people want to improve and
promote their site, web promo companies often deal with such
diverse clients, it sharpens their instincts for what works and
what don't work in the SEO game. This article presents a few
tricks, tips and myths about how to SEO your website into GOOGLE
heaven.
Content + SEO = Top GOOGLE Positions
If you have great content and decent SEO techniques, you're webs
site should do pretty well in the search engines. If you have
SEO stuffed pages full of garbage keyword phrases, sooner or
later, you're gonna pay the price. There are too many billions
of dollars at stake for cheap tricks to raise search engine
rankings for long. Combine great content with great SEO
instincts and bang... you're website traffic will skyrocket.
Here are some common tips, you may have heard, but are worth
repeating.
Website Design - SEO Strategy
If you can't highlight and grab the text off of your website -
look out! If you can't grab it and paste it into a document, how
do you think a search engine is gonna read it put it in their
search engine. Sure, people will tell you, don't worry, the
search engines index it not problem. Maybe they are right, my
gut say Watch Out! Keep it simple!
Keyword Selection - SEO Strategy
You can spend hours researching your keywords, try lots of
combo's and still get zero results in the search engines. What
the problem? CONTENT! The key words and the content have to flow
together. For example, if you write about dog grooming and
switch to a few cat grooming examples, you may defeat your SEO
efforts. If you write for the search engine like you were
talking to a ten year old, you'll probably get much higher SEO
results.
Meta Tag Mania - SEO Strategy
There are tons of meta tag how to's to read and confuse you.
Here's a tip for writing better meta tags - pretend you're
asking them out on a date and just say what you have to say
without all the bull corn. For example, "I'm ah, going to be in
the area this evening, and wonder if you would ahh. oh yeah and
I just rebreed something... ah, what was I trying to say is ahh,
there's a nice film tonight if you would like to ah... Now
compare that speech that never got to the point with, "Look
girl, I think you're beautiful, would you like to see a movie
with me?" And shut up!!!
Copy Writing - SEO Strategy
Ditto for the copy writing - less is more. Pretend you're
writing for NPR. What do they do? They tell you what they are
going to tell you, tell you what the have to say and then tell
you what the told you. NPR are no dummies, if that's what they
do, it must be good so jump on the band wagon and blow your
trumpet.
Image Tags Copy - SEO Strategy
By the time you're concerned with adding image tags to SEO your
website, you either have a great site way, way up their in the
search engines or you're a SEO junky that needs help. No body
can assure you #1 rankings on Google so don't set your sails for
impossible goals. Someday, we'll all wake up in the 1980's again
and discover the sense of freedom people back in pre-internet
era.
Compucall is a leading
specializing in search
engine marketing techniques. For more info, please visit
About the author:
Johnny Mayer is a content writer for Compucall Web Marketing
Ltd.
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