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Search Engine Optimisation: SEO Start Up, Landing your First Clients
from: Ilan TouriStarting a search engine optimisation business from scratch can
be an extremely overwhelming and daunting task, especially if it
is your first time. Establishing contacts and connections can
also be extremely time consuming if you have no prior marketing
and sales knowledge.
Below is a useful guide to help you get your first clients and
to get your SEO / SEM business off the ground. Before I begin,
please keep in mind that "word-of-mouth" is king, get the word
out, talk and mention your business to whomever, whenever and
wherever. Remember, the more exposure you offer your business,
the more chances you will have landing that first deal.
Search engine optimisation marketing and offline selling tips:
1. Target your market and know your customers, i.e. do some
background research. It helps to initially concentrate on one
industry, e.g. travel websites, and know the terms, your
clients, their line of work and their competition.
2. Localise yourself, concentrate on a local area. Try not to
tackle too much at first, focus and concentrate on local
businesses and gain their trust. Remember "you are a local" and
share similarities.
3. Meet with them, form a partnership and more personal
relationships.
4. Assess your advertising options (depending on your budget),
consider using the following advertising tools:
a. Local newspapers - place a catchy add.
b. T-shirts - they create great advertising on the street or
wherever you go. Also, choose an eye catching slogan.
c. Business cards - choose an appealing and aesthetically
pleasing design, trust me professionalism and great design go a
long way.
d. Billboard and brochure advertising for those that have the
financial means. e. Taxi advertising: Taxis can be seen all over
town by motorists, many of who may happen to be company
executives looking to increase their online sales.
f. Radio is also not a bad way of reaching out to people,
however this can be costly.
5. Join your local chamber of commerce, meet business people
and discuss your SEO business. Offer them a FREE brief website
analysis / proposal on their website and show them how you can
increase their online traffic and sales.
6. Referrals, referrals, referrals and partnerships. Speak to
web design / web development and ISP companies, form
partnerships, offer them commission if they refer companies to
you.
7. Last but not least: There is nothing like cold calling. Go
straight to your source, bypass the marketing manager, do not
collect $200, and head straight for the decision maker. Again,
as in tip #5, offer a FREE SEO website analysis.
Follow these steps and you can be sure that you'll be on your
way, just stick to your guns and persevere. Deals and contracts
may not rush in overnight, however you can be sure sales and new
clients will come about in a short period of time. Best of luck!
About the author:
Ilan Touri works for SEO Sydney, a team of
optimisation specialists. He offers
engine marketing services to companies in Australia. For
further information, please contact
Sydney.
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