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SEO Campaigns
from: Lee RixonAnd just how much money do you want to spend?
SEO campaigns can consume a lot of budget very quickly with very
little return in the short run. Lets face it, there are a many
things that need to be done and time is money. So what are the
tricks to a successful (and cost effective) SEO campaign?
First - establish a benchmark. If you don't know where you are
starting, you won't know if you are winning the battle.
Find out how you rank on the search engines of your choice for
your most cherished keywords.
Now choose carefully - you want to pick one or two search
engines and a handful of keywords. Each search engine is
different and while some will like your SEO tuning, others will
hate it and your rankings may drop, so it is very important that
you make a concious decision as to the ones you want to improve
on.
Once you have done that - then look at your competitors, and see
what they are doing. If they have been successful, then by
emulating them, you too will be successful.
Now go and make your changes - update your copy, your meta-tags,
your titles, your image texts - all of the things that a decent
SEO tune up will do.
Now for the hard part - have patience. It will take somewhere
close to a month or maybe more for those changes to have any
effect, so there is no point in making changes on a Monday and
expecting a shift in your rankings by Tuesday. It is simply not
going to happen - so get back to your regular business and make
a note in your diary to re-check your rankings in a month.
Rinse and repeat on on a monthly basis.
Simple isn't it - well not quite, because even if your site is
fully SEO'd there are other factors that you need to work on,
and those are called back links. I'll talk about those in my
next article.
About the author:
Lee is one of the principals at
provides Web related services to the small business owner. Lee
can be contacted at lee@spinnakersystems.com and is a regular
contributor to the
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