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Increase Web Site Sales with a SEO Proposal - Part 1
from: Herman DrostYou can easily get confused by all the search engine
optimization companies and SEO experts that offer SEO
services. It's hard to know who to trust or what should
be included in a SEO proposal. I will endeavor to clarify
some of these points for you in this article, so that you
can make the best choice when looking for SEO services.
I don't profess to be a search engine optimization expert
but have attained top rankings for my own site plus some
of my web site design clients.
What a SEO proposal should include:
SEO objectives
Site Analysis
Keyword Research
Competitive Analysis
SEO Copywriting
Creation of Meta Information
Site Map Creation
Link Popularity Building
Web Site Load Time and HTML Validation
Downloading and Uploading of Web Pages
Browser Search Engine and Directory Submissions
Compatibility and Resolution Checking
THE PROCESS
The process will differ for new sites versus established
sites. If a new site has been built with SEO in mind, many
errors can be avoided. An established web site may already
contain SEO or design errors that need to be repaired so it
can attract visitors and make sales.
SEO objectives
Increase your search engine presence, rankings, number
of visitors and ultimately the sale of your products.
Site Analysis
An overall analysis is first done on your site, to assess
what is needed to best optimize it for the search engines.
Based on this analysis the proposal is adjusted to include
the necessary work to be done. This may include: design,
layout, navigation, colors, background, fonts, images,
broken links, meta tags, web copy, html validation, browser
and resolution compatibility, loading times, search engine
rankings, site statistics and creating error pages.
All of the factors listed above have some influence in
attracting search engine spiders and visitors to your site.
These factors are already taken into consideration
(which makes it much easier) if I design your site from
scratch.
An established site already indexed by the search
engines will need to be thoroughly analyzed for errors
before optimization can begin.
Keyword Research
One of the basic steps in search engine optimization is
keyword research. Here competitive keywords relating to the
site and unique to your domain are found. Keyword research
is done to maximize the impact of search engine
optimization. When your site ranks well, more relevant
customers come to the site leading to an increase in
conversions and hence income for the site. The accurate
identification and careful selection of these important
keywords and key phrases can literally make or break any
web site or online business.
Competitive Analysis
This is for better search engine ranking performance. I
study the sites of all your competitors who have high
search engine rankings and find out the keywords for which
they are ranked. I analyze your current meta tags and
recreate them based on the keywords I have researched. I
also analyze your recent web site stats (if you give me
access). I can then see how many visitors you are getting,
where they are coming from and what keywords they are
using.
SEO Copywriting
SEO copywriting is rewriting the text on your site in such
a way that it becomes search engine friendly while
remaining appealing to the surfer. Keywords relevant to
your site are optimized so that your site ranks high when
search engines crawl your site. I direct targeted traffic
to your site, ensure they are provided with the specific
information and hence increase sales for you. My
copywriting services include modifying your site headings,
HTML text, layout, design and even images where needed.
Some pages may only require a small amount of editing or
none at all, whereas others may need a more extensive
rewrite.
Part 2 of " Increase Web Site Sales with a SEO Proposal "
will discuss:
Creation of Meta Information
Site Map Creation
Link Popularity Building
Web Site Load Time and HTML Validation
Downloading and Uploading of Web Pages
Browser Search Engine and Directory Submissions
Compatibility and Resolution Checking
Resources
Increase Web Site Sales with a SEO Proposal - Part 1 & 2
http://www.isitebuild.com/seo-services
Why You Need a SEO Maintenance Plan
http://www.isitebuild.com/seo-maintenance-services
About the Author
Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of http://www.iSiteBuild.com.
To choose a Search Engine Optimization Plan or
SEO Maintenance Plan that fits your web site,
visit: http://www.isitebuild.com/sitepromotion
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