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Seo Cheat Sheet
from: Jeffrey DorrianYou have decided to take the plunge and put you business on the
Internet. You have a limited marketing budget and want to
promote your new site to attract new clients. First, you are
informed you will have to register your site with all of the
search engines, which is a time consuming, tedious task. Some
promotional sites claim to submit your site to thousands of
search engines for a nominal fee. This seems like a bargain to
you and you take advantage of this service. After waiting a few
weeks you find this brings no additional traffic to your new web
site and you can't find your site on any of the major search
engines.
Some accomplished SEO experts have a different approach. They
will tell the novice web site builder that you never have to
register your website with the search engines in order to
indexed. How can this be? If you are developing web content for
your site on an ongoing basis and getting links from other sites
that themselves are being spidered daily, these spiders have to
follow the links to your site. This is how the SEO experts get
their sites ranked and spidered so quickly. One of the best ways
is to join a well trafficked forum. These forums that have been
around a while are constantly spidered by the major search
engines. Once you have joined, post your knowledge or lack of
knowledge regularly. Also, post links back to your site with
keywords about your site in the anchor text. Find a forum that
allows you to post links. Alternate your anchor text. Link deep
into your site changing the link target page regularly. Every
time the spider follows the link it will pick-up one or more of
your pages in its index. Sometimes this whole procedure can be
accomplished in a few hours.
Another benefit to linking from a forum is that you are slowly
building the number of links back to your site. These are the
highly valued one-way links many site owners pay dearly for.
There is some evidence that Google likes to have links pointing
to its home page. If you are so inclined you might have a link
from some of your pages directly to Google's home page. I can't
see where this would ever hurt your search engine ranking. If
Google likes being linked to, then why not link from Google to
your site. Google has many forums which allow linking back to
your site. Make sure your post is pertinent to the topic at hand
and interesting and you will even develop some traffic from this
post.
All of these hints can also be applied to other search engines
that have forums and allow the same back-links. There are a
number of huge web sites all over the Internet that get tons of
traffic and are spidered every day, and they will allow you to
follow the same indexing strategy. Most of these have been
abused by marketers at one time or another but they still
fulfill our purpose of getting indexed quickly. One of the
fastest growing Internet communities is myspace. This should
work quite nicely.
About the author:
Jeffrey Dorrian is the soap guy. Really, that is my website
www.thesoapguy.com. He has been making premium olive oil soap
for the past five years and now has customers in all fifty
states. "This is a true inexpensive luxury anyone can enjoy."
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