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Domain and Page Naming Tricks for Better SEO Results
from: James Mahony
Current info about SEO is not always the easiest thing to
locate. Fortunately, this report includes the latest SEO info
available.
The importance of domain and page naming is obvious, but you
might not have realized the connection to SEO. We all know that
unless our domain name is highly recognizable and memorable then
we won't get many customers, but good domain names also matter
when it comes to search engine rankings - the more relevant your
domain is to your keywords, the higher it will be ranked.
Domain names are not that difficult to come by at this point.
Godaddy.com puts out some great prices and they run all sorts of
specials once you become a customer. The more domains that you
buy the more that they like you. The basic concept here is that
people who buy a few domain names are probably going to become
pretty big on the internet. The more that you own the more
powerful you are. Domain names are like land in the early
eighteenth century. They are valuable and the owners become a
sort of elite class on the internet.
The value of domains is difficult to determine until you have
purchased one and worked with it for a while. The difference
between owning your own domain name and hosting your site on a
sub domain or in a subdirectory of a domain is huge. The impact
on your ability to perform SEO operations increases drastically
simply by the ease of clarifying your URL for the search engines
and directories that you submit to.
There are even directories out there that do not except anything
except for domains. These are the kind of elitist sites that I
described earlier. Domain names are the only way to go if you
want to have a seriously successful website that becomes a
household name. Directories that do not allow non-domain names
are there to protect an investment. If you have spent money on
purchasing and hosting a domain name you probably aren't to
excited about seeing sites that haven't dropped a dime on
investment being rated above you. This is a sort of aristecratic
mind set, but it is a natural tendency of the mind. There are
plenty of directories out there that everybody is able to
access, but there are some out there that are only for the elite
sites of the internet.
You can see that there's practical value in learning more about
SEO. Can you think of ways to apply what's been covered so far?
This elitist attitude towards domain names is beneficial to your
sites because it allows you to get an edge on other sites simply
by buying a domain name. This investment is the most crucial SEO
investment that you can make. There are very few sites around
that get huge numbers of hits (10,000+ per month) without having
their own domain name.
So what do you need to do to get these good rankings? Start off
by choosing a domain that matches your website well, and you're
killing two birds with one stone. Your domain name and URL
should reflect what you're trying to accomplish from your site.
For example: calling your website 'thewebcorporation.com' isn't
much good if it sells hot sauce. For hot sauce,
deserthotsauce.com would be a better name - the desert's hot,
like the sauce! Don't settle for anything that won't make people
want to come to your site. Using the name of your company for
your domain name is also a good way to go. This is the fastest
way of providing a good, quality description of what the visitor
is going to. Many visitors will actually consider your domain
name the name of your company anyway so you might as well name
yourself something that you want to be called.
Most webmasters settle for safe, can't-go-wrong
because it takes time to be creative and think up good names
that contain your keywords. You might consider getting some help
from the people around you, as you never know what they might be
thinking that could be great. You need to come up with a few
ideas in case some are taken - you'll be surprised just how many
domains have gone.
Everyone always wants a .com, but you shouldn't rule out .net,
.org, .us and the rest. For example, if deserthotsauce.com is
taken, you might find that people like deserthotsauce.us just as
much.
Of course, it's impossible to put everything about SEO into just
one article. But you can't deny that you've just added to your
understanding about SEO, and that's time well spent.
SEO Tips
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About the author:
James Mahony is the founder of
Tips - A site dedicated to Search Engine Optimization
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