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Article Writing - The New SEO Master Tool - Part 1
from: Alan ChestnuttArticle Writing - The New SEO Master Tool - Part 1
Since search engines were invented, there has been a constant
head to head between the search engine algorithm writers and
webmasters. Every time the algorithms changed the webmasters
tried to outwit them. The internet is full if conflicting SEO
advice on how to achieve top rankings. This article hopes to
clear up some of the confusion.
In the beginning it was sufficient to have an adequate amount of
keywords on your website in order to rank highly in the search
engines. This led to keyword spamming, a practice which still
continues today amongst inexperienced webmasters.
Then along came Google and the goal posts shifted. Google put
more emphasis on webpage linking, Their thought was simple - if
one website had a link to another website, then it was as if the
first website was placing a vote of confidence for the second
website's content and therefore the second website must be
useful and relevant to the readers of the first website. Thus
the Google Page Rank was invented.
Soon the webmasters and internet marketers got to work. This saw
the emergence of link forms and reciprocal linking sites.
Internet marketers declared that the more links that appeared on
your site, the higher it would rank in Google. Suddenly link
pages from websites started to run into multiple pages as the
race was on to exchange links with whoever would agree. Some
sites started to have thousands of links point to their sites
and began rising in the search engine rankings.
Of course the game of cat and mouse with Google continued as the
search engine giant once again changed its algorithms.
It is now widely accepted that previous linking strategies are
failing because of what Google now expects from links.
RELEVANCY
Google expects links on a site to be relevant to the readers of
the original site.
ONE WAY LINKS
Google gives a much higher priority to one-way links without a
reciprocal link in return.
ANCHOR TEXT
It is better for the anchor text (the actual text that contains
the link) to be keyword relevant to the content and also to vary
as numerous instances of the same anchor text without variance
can be interpreted as keyword spamming.
The importance placed on the above factors has all but
eliminated the effectiveness of previous linking strategies.
Most links on link page directories were exchanged with any site
who would reciprocate. Therefore most of these sites were not
relevant to the original site.
The reciprocal linking strategy also negates the one-way linking
preferred by Google. Most link directories contain the same
anchor text in all links, as this anchor text was advertised on
the "link to us" page.
Therefore Google now looks upon these reciprocal link
directories as having no value. They do not distribute page rank
and therefore do not help the ranking of your website.
That is why I now describe article writing as the new SEO Master
Tool - please see Part II of this article for the reasoning.
About the author:
Alan Chestnutt is webmaster of
rich.com, an
submission site where webmasters and ezine publishers can
pick up FREE
content for their websites.
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