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SEO Scams and How to Avoid Them
from: James Mahony
In today's world, it seems that almost any topic is open for
debate. While I was gathering facts for this article, I was
quite surprised to find some of the issues I thought were
settled are actually still being openly discussed.
Uneducated customers usually expect unrealistic results when it
comes to SEO. This is mostly caused by some so-called optimizers
who promise things that just aren't possible. When it comes to
SEO, you should always do your research before you hand over any
money. This applies to every aspect of your business as do most
SEO related techniques. It is always important to keep in mind
that your SEO work is no more or less than another business
expense. You should never fork over money until you have done
your research and ensured that you will be provided with a
quality product.
Basically, there are only a few choices when it comes to getting
search engine traffic. You can use pay per click ads, or submit
your site to the search engines and hope you get a good ranking.
Instead of hiring some overpriced company who know nothing about
optimizing your site, you should keep control of your site and
save money by doing the SEO yourself. Another great resource is
to find a site that you would like to post your ads and pay them
for a static link.
These links are very powerful because they will increase your
google page rank since they are permanent. They are dually
useful because you know where the traffic is coming from and you
know that you are getting traffic from a site that is related to
your own.
Legitimate companies won't try to hide anything - if a company's
WHOIS information looks suspicious, then buyer beware. Any legit
SEO specialist or company will give you more for nothing than
they make you pay for, to show that they're serious and they can
deliver on their promises.
Basically, there's no shortage of websites that promise to get
your site to that number one position in the rankings. The
biggest problem is that all of these scam 'search engine
marketing companies' use recycled information (the same
information anyone can get from the web). Worse, many of them
use outdated information, or information that's just plain
wrong. There are too many inexperienced people out there trying
to make a buck, without having any knowledge.
Those of you not familiar with the latest on SEO now have at
least a basic understanding. But there's more to come.
The truth is that no one can guarantee the number one position -
they can try to get your site there, but it's rare for anyone to
even be able to guarantee you the top 10 nowadays. In many cases
you have just as much chance of getting yourself into a top 10
position as any of these companies do. Any person or company
that guarantees you a number position is just out to take your
money: beware of these people! They're out there and you might
not even realize what you're dealing with at first, as they do a
good job of pretending to be knowledgeable about SEO.
Not only do you have to be careful of the unscrupulous companies
doing SEO, but you also you need to be careful of some of the
companies trying to sell you SEO tools. Apart from being a waste
of your money, some tools can actually damage to your site's
rankings. There's plenty of software that is honestly helpful
but there are still problem cases, especially with search engine
submission software. Many search engines and directories won't
accept a site that is submitted through one of these programs.
Unfortunately, the Web has more than its fair share of
fast-talking con-artists ready to separate naive people from
their hard-earned money.
If you do outsource search engine marketing, make sure you find
a real, specialized search engine marketing firm to do the work
for you. You need to be certain that you're using a trustworthy
firm with a first-rate track record -- check them out and see
who they're working with currently. Knowing something about the
subject helps you to ask questions and make the right
decision.
Do-it-yourself marketing is still the best way, if you can put
in the time and effort to complete it. It can be time consuming
in the beginning, and if you don't have the two or so hours a
week it takes then you should consider hiring someone to do it
for you. Search engines are a great way of finding out more
about SEO - learn as much as you can before you get started and
you'll do much better than the people who didn't bother.
The day will come when you can use something you read about here
to have a beneficial impact. Then you'll be glad you took the
time to learn more about SEO.
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About the author:
James Mahony is the founder of
Tips - A site dedicated to Search Engine Optimization
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