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SEO paradigm for 2006?
from: John SylvesterIt is now two months since we started to regroup our efforts in
contemporary SEO strategies. A real estate start-up was taken as
the guinea pig for the exploration of our new SEO techniques -
and with staggering early results. As one can imagine, a huge
uplift in the site hits of a property company is worth a awful
lot of money.
The site is still only four months old and therefore in the
pending tray of Google's, and to some extent Yahoo's 'sandbox'.
Still, the strategies we have employed this year has seen site
traffic quintupled, after taking advice garnered from a raft of
sources, especially SitePro News and ProBlogger.
The days of organic submissions are still with us but those of
reciprocals, unless of specific benefit, are moribund -
thankfully. Our latest methods have been passed on to our
partners in the UK, Strategy Consulting, and they have been
integrated into their new year's marketing efforts.
What we did was to install WordPress as a seamless addition to
the website, fill it with highly relevant copy, with Technorati
trackbacks, register all of its pages with Google Sitemap and
ping a hundred or more news aggregators. Blogcrawler now
dominates the referrers list.
Alongside the on-site blogs, we saw that a certain blogspot was
appearing above many of the established estate agents in
Bangkok. We therefore researched (via Overture) all the
property-related keywords and set up blogs with Blogspot for
each, slightly amending the on-site copy - so as not to get
blacklisted - and optimised the selected keywords, linked them
all together with them all pointing to the website. Now, when
searching for 'tenancy management bangkok' the site completely
dominates the stage: the website plus blogs are #1-14 on MSN. As
the site does not reciprocate, they now have twenty quality
inbounds, helping the site's real keywords to succeed.
Another helpful addition is article writing for sites having
high PR. They seem to burn and fade very quickly from the search
engine's perspective, but very still a valuable part of our
strategy.
So, in 2006, we can now offer our clients a five-pronged assault
on the majors: quality, well-researched SEO on url, title,
metas, alts, content and outbounds; relevant one-way, high PR
link building; on-site blogging, thus elevating PR, building
relevant content and auto-pinging RSS feeds; intelligent
registration of keywords on Blogspot with specifically-crafted
copy, with headline and alt tagging key phrases, linking them
all together with links into the main site; last but not least,
writing atricles for sites such as this to get feedback from
experts to further enhance the strength of these strategies.
Now, we can also offer small companies templated but effective
CMS solutions through WordPress for $250.
But how to relate this information to clients outside of
demonstrating results?
About the author:
Media Director of V9 Design & Build
(http://www.v9designbuild.com), providing both local and
outsourcing web and SEO services: we provide both brochureware
and custom-designed websites, with tasteful design and branding,
professional design and build, proven and successful SEO and
e-marketing, e- commerce-driven database integration and content
management systems.
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