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SEO Tips for DMOZ
from: James Mahony
If you're seriously interested in knowing about SEO, you need to
think beyond the basics. This informative article takes a closer
look at things you need to know about SEO.
DMOZ is the directory where Google starts when it crawls the
web, so getting listed in DMOZ is good for you. SEO with DMOZ
starts with selecting the search terms you're targeting, and
then finding a directory category that includes them. This can
be a time-consuming and difficult task. You'll often find lots
of matching categories. The trick is to find the most precise
category and, if possible, a directory that does not have too
many other competitors in it. You can hit a niche market simply
by being placed in a category that has few competitors. DMOZ, of
course, makes the final decision as to where your website will
be located.
Don't choose a category that's too general for your site, as it
might just get removed later on. Make your site stand out by
using a unique, catchy description - one for people, not search
engines. Remember, you will probably get a pretty hefty number
of hits from DMOZ itself. When you are trying to get listed in
DMOZ, don't worry about trying to get a nice listing in the
search engines that crawl here, worry about getting a good
listing here. The search engines care more about where DMOZ
lists your site than what you have to say about your site in
your description; DMOZ cares more about how accurately
described, how interesting, and how often visited your site is
than where you are listed in the search engines.
A third feature to be aware of is the PageRank of the category,
and the number of listings on the page. You'll do better with
more specific, smaller categories, especially if they have
dedicated editors. A small category with a high page rank is the
best situation that you can run into. Remember that a page's
page rank is split between the number of links that go out from
it so if you run into a page with a rank of seven with
seventy-five out links you probably aren't as well off as a page
with a ranking of five and ten out links. This is a constant for
Google Page Ranks, not an exception for DMOZ. Your targeted
keywords should appear in your site's description, towards the
beginning. Don't put them towards the end, as the editor might
chop them off to save space!
Remember that once a site is submitted to DMOZ, it's very
difficult to update its description. Give it a few days to think
it over before you submit it, and be more vague about websites
if you think they might change. Don't write descriptions that
could become out of date easily. If you are running a monthly
special you shouldn't include this in your description unless
you say something to the extent of "low price sales monthly." If
you suddenly decide that you are going to completely transform
your site into something completely different you will have huge
problems with your listings. Keep this in mind before you start
building your site if there are possibilities that you will
choose to reuse the domain that you have purchased.
If you absolutely have to resubmit, you can submit a blank form
that informs the editor of your former web site that your site
has changed drastically and that you want the old listing
deleted. From there you can submit a new form to any category
(or categories) that you need to be listed on with an updated
title, description, and key words.
Is everything making sense so far? If not, I'm sure that with
just a little more reading, all the facts will fall into place.
Multiple Listings for the Same Site.
Some editors allow multiple listings for submitted sites,
especially if they're good quality sites that span multiple DMOZ
categories. It's always best to request multiple listings - you
can use the text box on the submission page to justify
yourself.
If you find a good category for a niche inform the editor as to
whether or not this will be a specified category and then search
for any other categories that are related. You may get a good
deal of hits from your niche, but it may also be a small market
for a reason. If there aren't that many people who would be
utilizing that particular category, you may want to submit to
other categories that will provide you with more substantial
results.
Being Patient.
Follow the submission guidelines and don't exaggerate. If no-one
seems to be reviewing your site after a week or so has gone by
then you could post a question. Be patient, though: most of the
DMOZ directory is edited by hand, and they're very busy. In many
cases it can take as long as three months to get added.
DMOZ simply wasn't prepared for the sudden importance it had
forced upon it. One of the biggest problems with the directory
is that each site must be looked at by editors, so your site
might not get indexed for no reason other than the editor not
liking it, or even just losing it.
There's a lot to understand about SEO. We were able to provide
you with some of the facts above, but there is still plenty more
to write about in subsequent articles.
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James Mahony is the founder of
Tips - A site dedicated to Search Engine Optimization
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