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Article Writing - The New SEO Master Tool - Part II
from: Alan ChestnuttArticle writing is now a major weapon in search engine
optimisation. If you have read Part I of this article you will
see why previous linking strategies are failing miserably. As
the major search engine, Google now expects links in order to
increase your site ranking to be:
1 Relevant 2 Varying Anchor Text 3 One Way Links
These rules display that more of a natural linking strategy need
to be evolved.
Writing expert articles about the content of your website helps
to achieve the three objectives above.
First of all, you are able to place links within the resource
box of your article pointing back to your website. Some article
directories even allow you to place links within the article
body itself. Therefore any link text that points back to your
website is highly relevant to the article content itself, and
your sire.
It is possible to vary the anchor text from article to article
while still keeping it keyword orientated and most importantly,
relevant.
By submitting your article to article submission sites, you are
not committed to place a reciprocal link back to the article
site on your website. This ensures that the link to your website
is one way.
By writing many quality articles, you will start to be
recognised as an expert in your field.
You can see how writing articles about the subject of your
website can be a master SEO tool. However, things get even
better.
Ezine authors and webmasters also regularly scour these sites
for fresh content for their ezines and websites. Your article is
free to be distributed and republished as long as it remains
intact, with the resource box and all links live.
What this means is that each article can potentially create
hundreds or thousands of backlinks to your website, each of them
relevant, varying in anchor text and one way. Not bad for about
30 minutes work. So the advice is simple - get writing, or if
you feel unable to write your own articles, get someone to write
them for you!
About the author:
Alan Chestnutt is webmaster of
href="http://www.articles-keyword-rich.com">www.articles-keyword-
rich.com, an
href="http://www.articles-keyword-rich.com">article
submission site where webmasters and ezine publishers can
pick up FREE
href="http://www.articles-keyword-rich.com">keyword rich
content for their websites.
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