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Organic SEO And Link Building
from: John TourloukisOrganic SEO or search engine optimization is a slow and steady
process. Achieving top rankings takes time and link building is
a big part of that effort. If you are to have a successful web
site and obtain high search engine rankings you will need
quality relevant web sites linking to your web site. The amount
and quality of links you need will depend on the competitiveness
of the keyword phrases for which you are optimizing. More web
masters are focusing on quantity and getting several links fast.
This is bad because it can be seen as manipulating the search
engines. Check the guidelines for the search engine you are
trying to optimize for, this will give you a good idea of what
and what not to do.
When obtaining links from other sites focus on the quality of
the link. Is the page on topic and relevant to your site? What
is the position of the link? Is it off to the side with a bunch
of other sites? Does it look natural and like it belongs there?
What is the anchor text of the link? These are the questions you
need to ask yourself when optimizing off site links. Reciprocal
links have some value, but with software that automates the
process it seems to have gotten out of hand. Plus do you really
want a link on these low quality directory pages? How much value
do they add by linking to you?
There are some easy ways to get permanent one way links.
Directories are the best first step and may be all you need if
your key word term is not competitive. They can also be a good
source of relevant traffic. Directories are a human edited
trusted link source, look for directories that have a good
reputation and are well established. If you can, get listed in a
niche directory to increase your relevance.
Companies whose products you use or sell are a good source of
links if you can get them. The company whose shopping cart I use
has a link to me and all I had to do was ask. Maybe offer a
testimonial in exchange for a link back to your web site.
Writing articles is another good way to get incoming links, plus
you will gain traffic. There are several free web sites that you
can submit articles to. The links are valuable on article pages
because there are usually very few links on the page, plus the
article will be relevant to your product or service offering.
Write a press release to announce your business, new service
offerings, or any news that is important. You may end up getting
several links, plus press releases are usually available for a
long time on the internet.
Do you want to know the best way to obtain inbound links to your
web site? Build a web page this is so great, people will just
want to link to it. Sounds easy, we all wish it were that
simple. Frequently asked questions or tips pages are good
candidates for natural links, if they are useful. Giving useful
information is probably the best way to obtain organic links.
Don't be afraid to give away some information. We created a
common SEO
mistakes page to provide useful tips, information and help
potential clients. When your potential client has enough
information to make an informed decision they will be ready buy
your product or service. Other web sites want to link to good
information; that is why it is call the World Wide Web. Don't be
a dead end, if you know of a great site let others know about
it.
Keep your link building slow, steady and from a variety of
sources and keep repeating those steps.
About the author:
John Tourloukis is the founder of
consulting and
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