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Building Findable Websites: Web Standards SEO and Beyond
-By: Aarron Walter
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SEO: Search Engine Optimization Bible
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Professional Search Engine Optimization with PHP: A Developer's Guide to SEO
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)
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Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (Wrox Professional Guides)
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SEO Made Simple: Strategies For Dominating The World's Largest Search Engine
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Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There
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This is a selection made from among articles on Wisconsin Search Engine Optimization. For a permanent link to this article, or to bookmark it for future reading, click here.

SEO Tips for Yahoo

from: James Mahony








The following article lists some simple, informative tips that
will help you have a better experience with SEO.





With the improvements that have taken place at Yahoo over the
last few months, the site is starting to become important again.
Many say that their new search tool provides more relevant
search results than Google does now - great for Yahoo, since
they were the top dog before Google came along.





Even for a few years after Google's conception, Yahoo! was the
high and mighty search engine. It is still the popular choice
for those who are seeking popular culture solutions and should
be the target search engine for such pages. Yahoo! will put up a
fight here for the king pin of search engines again before too
long so make sure that you have quality results here as well as
Google.





In general, Yahoo's spiders work the same way as Google's,
following every link they find on the web and putting that
information in a database. As always, you can also submit your
site to the index manually. These manual submissions will speed
up the process slightly but probably won't give you
instantaneous results. There are no real ways to incorporate
highly





Yahoo places some weight on your incoming links, but not as much
as Google does - it's more interested in your content, which
could explain why Yahoo's results seem to be more relevant. To
get a strong ranking at Yahoo, you should pay more attention to
your keyword density than you do to your link popularity. Yahoo
is also less likely to index a huge number of pages than other
search engines are. Normally forums and posts are not touched by
Yahoo as it will deem them unnecessary. There are times when
this may seem like a good idea to many searchers, but there are
also times when these types of results are missed. Basically,
keep in mind that you will not get as many pages indexed by
Yahoo! as you will by Google, MSN, and other search engines. You
may, however, get a higher number of hits out of each page that
you get listed in Yahoo! depending on the type of site that you
provide.





At a Glance.





1. Use keyword-rich titles, about 20 words long and unique for
each page of your site. These titles are the first things that
Yahoo! sees and are the single most important aspect of your
site regardless of which search engine you are optimizing for.





I trust that what you've read so far has been informative. The
following section should go a long way toward clearing up any
uncertainty that may remain.





2. Use the meta description tag on each page too, with a
description that fits your site well. Yahoo! still uses meta
tags for its descriptive purposes but not necessarily word for
word. Make sure that you have a quality description so that you
don't run into situations where you don't get listed because of
lack thereof. Basically, your description tag is an evasive
action rather than an attempt at attaining a high number of hits
or a higher rating.





3. A meta keywords tag should be included on every page of your
website, and it should list words and phrases related to the
site. Make sure that the key words describe the specific page
rather than the site itself except for the index page. You don't
want a bunch of people to be going to the wrong front page. They
may see the page, not find their answer and leave. If they find
your home page, they'll probably see that it's a home page, look
for a relevant link, and find the answer or material that they
are looking for.





4. Well-written, keyword-rich content will help you a lot with
Yahoo. Well-written content is important regardless of search
engines. This content is the entire reason for your site's
existence. Make sure that the content that you deliver is
something that you want your name on. Something that you can
stand behind.





5. Easy-to-follow internal links in plain text will help Yahoo's
spider - the bottom of the page is a good place for them.





The key to getting a high ranking at Yahoo is to keep adding
keyword-rich, relevant content to your website on a regular
basis. Continual updates let Yahoo's spiders know that you are
maintaining the site and keeping your information updated -
they'll come back regularly to check out these changes.





Yahoo's improvements are sure to help them in the market, and
the number of users flocking to Yahoo is starting to show
optimizers that there are more search engines out there than
just Google.





So now you know a little bit about SEO. Even if you don't know
everything, you've done something worthwhile: you've expanded
your knowledge.





SEO Tips
href="http://www.thedomaintycoons.com">All About Domain
Names
href="http://www.articlesforwebsitecontent.com">Articles for
Website Content




About the author:


James Mahony is the founder of href="http://www.searchmama.com">Search Engine Optimization
Tips - A site dedicated to Search Engine Optimization








SEO Tips
href="http://www.thedomaintycoons.com">All About Domain
Names
href="http://www.articlesforwebsitecontent.com">Articles for
Website Content











 

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