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SEO- Leveraging Your Content On The Way to Google Heaven
from: Johnny MayerThe Search Engine Optimization Quality guidelines have a direct
impact on how search engines rank your website in search results
and your website's page rank. While they are listed as
"suggestions" wise people are advised to listen REAL CAREFULLY
when Google talks search engine optimization guidelines. Failure
to follow them may have their website from being removed from
Google. Worse than death (at least you have a grave stone)
banishment removes your site from Google' and partner sites.
Here are search engine optimization techniques to stay friends
with Google and sleep soundly at night... (while thousands of
people visit your website)
Enhance Content
First of all, forget search engine ranking and website design
and concentrate on website content. Create a enough web pages to
give a sense of what visitors will experience on your site.
Email pages to people for their comments and feedback on your
subject. Soon you'll have a sense of what you have to offer and
how to design your website. With the emphasis on content useful
information to people, website design is logical and quick.
Site Maps
How will people reach the pages on your website. A proven SEO
approach is to provide a simple hierarchy and text links for
your website along with a site map. If you don't have one,
Google offers an online site map generator. It seems like an
obvious search engine positioning technique, but worth repeating
- a visitor should be able to reach each page from a static text
link. Your site map point to the right page and also boosts your
search engine ranking - not a bad deal. For large site maps...
over a hundred links, create smaller site maps.
Web Page Hierarchy An important search engine marketing tool is
the proper placement of titles on your web page - H1, H2, H3,
and so forth. These title tags guide the search engine though
you page and help it determine what to read first, second and so
on. The main subject of the page should be identified with an H1
title tags and secondary subject with an H2 tag and so forth.
The proper use of titles benefits both the reader and search
engine optimization.
Meta Tag Mania - Search Engine Marketing
Do you just go nuts trying to write the perfect meta tags? Join
the club! While what's in the meta tags are important.. how
should we say, "It's what's in the bun that counts! In other
words, search engine positioning techniques such as meta tags
are secondary to what' written on the page. Create useful,
useful, entertaining content and your meta tags will write
themselves. Be sure that your pages have the words listed in the
meta tags and display important names, content, or links in text
not pictures. Got that? See you in Google Heaven!
Compucall provides Search
Engine Marketing services for B2B and B2C companies through
the deployment of search
engine optimization, pay per click, leading
Analytics tools, and other reliable SEM techniques.
About the author:
Johnny Mayer is a content writer for Compucall.USA Web
Marketing, LTD.
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