Welcome to Video Marketing
Movie Marketing Campaign Article
This is a selection made from among articles on Movie Marketing Campaign. For a permanent link to this article, or to bookmark it for future reading, click here.
How to Get Your Video Production Right the FIRST Time
from: Tom AntionI’ll cut to the chase. To make your video look right, you have to wear makeup. Sorry guys, be macho if you want, but when you have a five o’clock shadow after you just shaved, don’t say I didn’t warn you. The harsh lights used in studios penetrate several layers of skin that would appear a lot healthier if you had just put on some powder. It gets worse… baldness seems to be highlighted by cameras for some reason, get over it and put on some makeup. Don’t forget your nose and forehead, and always reapply during a break; you’ll thank me later.
While we’re on the vanity of things; clothes. Don’t wear gaudy prints, black, red or white. When you review your video, you want to see yourself rather than your outfit.
OK, now that that is out of the way, onto cameras. You’ll want preferably three cameras to ensure you have captured your speech and your audience from all angles. In order for your video to be of the best possible quality you’ll want to use Beta Cam, mini DV, or at the absolute worst, SVHS or HI8. Also, to have your video look great you should use professional operators and a director if they are using multi-cameras and a control room.
Lighting is the most important element when planning a video production. I have videos that were shot on poor quality cameras, but look great thanks to the right lighting.
If the organization is doing the editing, be right there in the suite as they do it. Ultimately, no matter what you have bartered, this is your finished copy and you should have a say in what is cut and what is not.
Lastly, scatter microphones throughout the audience. This will allow you to hear real reactions without the filters of lapel microphones.
About the Author
Tom Antion provides entertaining speeches and educational seminars. Tom is the author of the best selling presentation skills book "Wake 'Em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs.
http://www.antion.com
Movie Marketing Campaign News
Attorneys: 'Watchmen' settlement talks productive - The Associated Press
 guardian.co.uk | Attorneys: 'Watchmen' settlement talks productive The Associated Press - 20 trial to next week, citing the film's marketing campaign and its March 6 release date. An injunction barring the film's release also jeopardizes the $150 ... Will We Know Watchmen's Fate By Monday? Warner Bros. Wants Watchmen Hearing Moved Up Warner Bros. pushes for ruling on 'Watchmen' release |
Sundance to screen a leaner, quieter festival - Salt Lake Tribune
Sundance to screen a leaner, quieter festival Salt Lake Tribune, United States - But the lousy economy may do what its famous figurehead has been unable to: rein in Park City's annual movie-industry carnival. And Redford is OK with that. ... What if Sundance isn't about the sales anymore? |
Super Bowl push planned for film ads - Variety
Super Bowl push planned for film ads Variety, CA - Viral marketing campaign will quietly unleash content created by the studio that revolves around the apocalypse and will likely give the pic more exposure ... |