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4 Easy Steps to Leveraging Your Articles
from: Alicia ForestCopyright 2005 Alicia Forest
Writing valuable content-rich articles for your target market
and submitting them to article directories and other publishers
is one of the best ways to market your business, become known as
an expert in your field, and add subscribers to your list.
For example, if you regularly write an article for your ezine,
you can get a lot more mileage out of it if you submit it to
article directories and other online publishing services. And
making every piece you write work more than once for you is one
way to work smarter and not harder. That's called leverage.
There are several reasons why you want to do this. One is to get
your name and your business out there so people will learn who
you are and what you do, and it helps to position you as an
expert. No more keeping yourself a secret and hiding behind your
computer! :) Another reason is that your articles give people a
taste of your style, what it is that you offer, and it gives
them an opportunity to get to know you a bit without risking
anything.
At the end of each article include a resource box so if people
want to find out more about you and your business, they have
that information at their fingertips. Once someone reads your
article, if they like your stuff, they will likely visit your
website and sign up for your Pink Spoon (your free offering that
gets people on your list). And writing articles is one of the
fastest (and FREE) ways to get lots of exposure, especially if a
publisher with a large list picks it up!
Want to get started? Here are the 4 easy steps:
1. Write the article or recycle one you've already written,
giving it a fresh edit (it never hurts).
Write or revise an article targeted at your niche that is full
of valuable content. A couple of tips: Articles can be anywhere
from 300-700 words in length for the best chance of being picked
up (if you have a longer article, consider chopping it in half
and making it two shorter articles). Also, articles with lists,
steps, or mini-chunks of information seem to be the most read.
2. Add your copyright.
Don't forget to protect your work by adding a copyright. At the
end of each article, put a copyright notice with the date of
when you first published the article. For example, copyright (or
©) 2005 Alicia M Forest.
3. Write the copy for your author's box.
After your copyright notice comes what's usually referred to as
the "resource box" or "author's box." In order for others to
publish your work, ask that they include this information at the
end of your article, keeping what you provide in it whole and
intact. As this is standard practice, you'll find most
publishers will honor this request.
Write 3-5 lines that entice people to find out more about you by
providing the web address to the sign-up page for your Pink
Spoon. You don't need to use this valuable real estate to
promote your business, but do use it to encourage people to join
your list by signing up for your ezine or other free offering.
A tip: Again, don't send your article readers to your home page.
Send them to a page set up specifically to add them to your
list. For example, say"for more articles like this, please visit
www.yourezinepage.com to sign up!"
4. Submit your article.
Although this is one of the most time-consuming marketing tasks,
it can be made much simplier by either hiring a VA to do it for
you, or using an article submission service. A couple of
services that I use are:
SubmitYOURArticle www.articlemarketer.com
There are literally hundreds of websites that offer free content
for publishers who are in need of quality articles for their own
publications or websites. Here are some of the best ones:
www.ezinearticles.com www.ideamarketers.com www.goarticles.com
www.article-host.com www.articlecity.com
Bonus step:
If you want to see stronger results from submitting your
articles, contact directly those publishers of ezines and
websites in your niche. Google publishers of ezines in your
target market and then send a query to the editor/owner about
submitting an article. Present yourself as a professional and
offer your article for their use, provided the resource box
remains in tact. Paste your article under your message
(attachments can get blocked, and if the receiver doesn't know
you it's unlikely they will open and read it anyway).
Writing and submitting articles is one of the tried-and-true, if
slow-and-steady, ways to build your list, become known as an
expert, and offer value to your target market.
About the author:
Alicia M Forest, MBA, Multiple Streams Queen & Coach™, & Founder
of http://www.ClientAbundance.com , teaches coaches,
consultants, online entrepreneurs and solo professionals to
attract more clients, create profit-making products and
services, make more sales, and ultimately live the life they
desire and deserve. For FREE tips on how to create abundance in
your business, visit http://www.ClientAbundance.com
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